CityGirlTalks

Ep. 44 – Shamiza Ali

Let’s talk about body confidence, being open to greatness, not overextending ourselves and learning from our wrong turns with Shamiza Ali from Edna Smak.

In this episode, I sit down for some girl talk with beautiful soul and clothing designer Shamiza Ali from Vancouver-based Edna Smak. We chat about opening our arms to greatness, learning from our wrong turns, feeling GOOD in our clothes and flourishing despite the adversity of 2020. Shamiza also shares how fate and a moment of panic led her to her wonderful partner. (Recorded on August 26, 2020.)



Shamiza Ali is a West Coast city girl selling elevators by day and designing size-inclusive clothing at her company Edna Smak by night. Edna Smak started because she couldn’t find an affordable, well made plus-size blazer. This made her want to change the shopping experience for women. Shamiza recognized a gap in the fashion market and has focused on helping women build a wardrobe with a few key pieces that will amplify their confidence.

Connect with Shamiza @ednasmak on Instagram. You can try on her clothes in Vancouver at her pop up shop at Sunday Small Goods.

Book(s) we talk about in this episode:


September Book Club Selection: The September book selection for the Cup of Something Lovely Book Club is ‘Smart Women Finish Rich’ by David Bach! You can buy it here or download the e- or audiobook from your local library. 

Masks! My favourite Vancouver companies making reusable (non-medical) masks for adults and kids are listed here.

Let’s connect! Please take a moment to rate, review and share the episode with a friend. You can also join the conversation on Instagram and Facebook. Thanks for listening and see you next week for another round of girl talk.

Shamiza Ali City Girl Talks
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