Ep. 26 – Lexi Soukoreff

Let’s talk about social connections, getting thrifty in COVID-19 and finding beauty in imperfection with Lexi Soukoreff from Daub + Design.

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This week’s guest is Lexi Soukoreff, owner and designer of Daub + Design, also known as Daub. Daub is a Vancouver-based clothing company with a focus on small-batch hand-dyed or printed activewear and sustainable basics for your closet. (Made in Vancouver!) If you were at a Canadian design or craft market last year, you may have seen Lexi greeting customers with her sunny smile and beautiful garments. Lexi’s sewing team also just started making non-medical masks to support the Vancouver community and those are now for sale on the Daub + Design website.

In this episode, we go deep into social connections, mindful spending and good habits — plus Lexi shares her design process and how she had to think fast to switch up the launch of her Spring 2020 collection (thanks, COVID-19). We also chat about being okay with imperfection and appreciating the sudden space we have to feel, process, get things done or just slow the heck down. I think you’ll enjoy this conversation.

Connect with Lexi on Instagram and on the Daub + Design website.

Lexi’s #GetThrifty tips:

• No more coffee to go and bring a snack
• Meal prep 
• Buy less, but buy better (or as my father says “quality over quantity”)

Books talked about in this episode:

• You Are a Badass at Making Money (Jen Sincero)
• Do the Work (Gary John Bishop)
• The E Myth Revisited (Michael Gerber)
• Make Bread, Buy Butter (Jennifer Reese)
• The Latte Factor (David Bach)

Do good, feel good. If you have the means, please consider donating to the virtual food drive that I’m holding for the Greater Vancouver Food Bank. The Food Bank is not government funded and every contribution helps — click here to donate!

Let’s connect! Please take a moment to rate, review and share the episode with a friend. You can also join the conversation on Instagram and Facebook. Thanks for listening and see you next week for another round of girl talk!