Portfolio – Yasmine Hardcastle

Fuelled by Earl Grey tea and a love of learning, I’m a versatile content creator with a proven track record of high-performing content. I have extensive experience in social media marketing, copywriting, podcast setups, and content strategy. I’ve created content as a nano influencer, freelance writer and contractor for clients in technology, tourism, wellness, and lifestyle. My lens is unique as I’ve been on both the client and creator sides of the fence, always focused on creating authentic connections and searchable content.

I am not currently taking on writing clients, but areas I can support you with include:

• Content and brand coaching (100 USD per hour)
• Podcast consultation or setup (from 500 USD)

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Blog samples

Below you will find a select range of my blog work.

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Yasmine is a creative, positive, and inspiring writer. She is dependable and hard-working, and as a writer, she crafts insightful articles that resonate with audiences each and every week. She is a wonderful contributor to a company blog — she always brings great ideas to the table and has helped us reach new audiences.

Melissa Ariganello, Digital Markting Specialist, Destination Vancouver

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Yasmine is an excellent researcher and writer, asking all the right questions along the way. She can take a broad concept and turn it into incredible thought leadership while building a positive and trusting relationship with the client. I would recommend Yasmine for writing and podcast projects of all kinds. She has a special talent for writing social media copy that encourages engagement and action. Working with her has been a pleasure.

Amanda Davis, Program Lead for Global Social Strategy Initiatives, ITFO Communications, Inc.

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Technology Ghostwriting

I am under NDA with a previous employer and unable to provide links to my technology industry ghostwriting work. I created conversational, tech-related thought leadership blog and social content. This content was geared toward enterprise decision-makers in financial services and insurance.

Digital Marketing & Brand Strategy

As a Social Media Manager and Content Creator, I have curated, developed and implemented digital marketing and social media content for clients in wellness, home renovations, not-for-profit and tourism.

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Yasmine is a great collaborator. She worked with The Clark Hulings Fund as the Online Community Manager and brought an incredible “ear” for dialogue in our online platforms. She engaged our constituents in organic conversations and produced engaging content to connect with our Visual Artists and Small Business Owners, to bolster our B-to-B relationships and to market an Online Conference. Yasmine is focused, funny, innovative, a flexible team player, and willing to offer a perspective you hadn’t thought of to help solve a problem. I so enjoyed working with her! 

Penelope Thomas, Communications & Partnerships Director, The Clark Hulings Fund

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Yasmine is a pleasure to work with and a skilled content creator. Her ability to take a brief and run with it results in engaging content and imagery that performs well in social media channels. Her deliverables are received on time, in an organized manner, and always exceed expectations. I wouldn’t hesitate to work with her again.

Monica Frost, BC Ale Trail Project Lead

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Podcast Setups

Podcasts are a fantastic forum and I love to support clients to get the foundational elements in place for their podcast to succeed. I have consulted on podcast setups for lifestyle and diplomatic clients. I also host and produce my own podcast, City Girl Talks.

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In 2020, Yasmine and I had the chance to work together setting up a podcast for the Swiss Representations in Canada. She not only guided us through the entire process, but also took care of the setup and technical questions. We were very happy with the consultation and the podcast has been running for a year now.

Nina Bader, Science & Technology Officer, Swiss Federal Department of Foreign Affairs FDFA

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