Portfolio – Yasmine Hardcastle
Thank you for visiting my content portfolio page. Accomplished and savvy, I’m a versatile content creator, digital marketer and brand strategist with extensive technology, tourism, wellness, and lifestyle industry experience. Fuelled by Earl Grey tea and a love of learning, I create with the goal of developing authentic connections and searchable content. Areas where I can support you:
- Blog Posts (from £100 per post)
- Ghost Writing (from £150 per post)
- Marketing and Brand Strategy (£100 + VAT per hour )
- Business and Content Coaching (£100 + VAT per hour)
- Podcast Setup (from £500 + VAT)
Blog Writing
Below you will find a wide scope of my writing and content work.
Tourism
Go Green in Vancouver This Holiday Season
My work with Destination Vancouver
London Budget Hacks for a Quality Stay in the City
A Day of Dates in Brighton (Visit Brighton)
Wellness
What you need to know about cosmetic acupuncture (client voice)
Digital Marketing
Beyond Facebook: How to diversify your digital marketing strategy (Agency blog)
Food & Beverage
Five Affordable BC Wines to Sip on This Summer
Find Your Gateway Beer on the BC Ale Trail
BC Ale Trail Dine the Line Tasting Passport
Lifestyle
Yasmine is a creative, positive, and inspiring writer. She is dependable and hard-working, and as a writer, she crafts insightful articles that resonate with audiences each and every week. She is a wonderful contributor to a company blog — she always brings great ideas to the table and has helped us reach new audiences.
Melissa Ariganello, Digital Markting Specialist, Destination Vancouver
Yasmine is an excellent researcher and writer, asking all the right questions along the way. She can take a broad concept and turn it into incredible thought leadership while building a positive and trusting relationship with the client. I would recommend Yasmine for writing and podcast projects of all kinds. She has a special talent for writing social media copy that encourages engagement and action. Working with her has been a pleasure.
Amanda Davis, Program Lead for Global Social Strategy Initiatives, ITFO Communications, Inc.
Technology Ghostwriting: I am under NDA with a previous employer and am unable to provide links to my technology industry ghostwriting work. What I can disclose is that I created conversational, tech-related thought leadership blog and social content. This content was geared toward enterprise decision-makers in the financial services and insurance sectors.
Other tech links:
Eight Cybersecurity Tips for a Secure Online Shopping Experience
Five Common Cybersecurity Questions Answered
Digital Marketing & Brand Strategy
As a Social Media Manager and Content Creator, I have curated, developed and created digital marketing and social media content for clients in wellness, home renovations, not-for-profit and tourism.
Yasmine is a great collaborator. She worked with The Clark Hulings Fund as the Online Community Manager and brought an incredible “ear” for dialogue in our online platforms. She engaged our constituents in organic conversations and produced engaging content to connect with our Visual Artists and Small Business Owners, to bolster our B-to-B relationships and to market an Online Conference. Yasmine is focused, funny, innovative, a flexible team player, and willing to offer a perspective you hadn’t thought of to help solve a problem. I so enjoyed working with her!
Penelope Thomas, Communications & Partnerships Director, The Clark Hulings Fund
Yasmine is a pleasure to work with and a skilled content creator. Her ability to take a brief and run with it results in engaging content and imagery that performs well in social media channels. Her deliverables are received on time, in an organized manner, and always exceed expectations. I wouldn’t hesitate to work with her again.
Monica Frost, BC Ale Trail Project Lead
The content specific to these assets garnered 200,000+ impressions,145,000+ reach and 2,600+ engagement touchpoints across social media, and 1200+ blog page views.
Podcast Setups
Podcasts are a fantastic forum and I love to help and coach clients in putting the foundational elements in place for their podcast to succeed. I have consulted on podcast setups for lifestyle and diplomatic clients. I also host and produce my own podcast, City Girl Talks.
In 2020, Yasmine and I had the chance to work together setting up a podcast for the Swiss Representations in Canada. She not only guided us through the entire process, but also took care of the setup and technical questions. We were very happy with the consultation and the podcast has been running for a year now.
Nina Bader, Science & Technology Officer, Swiss Federal Department of Foreign Affairs FDFA